Play Fair with Online Advertisers
This CNET headline titled Google brushes off a self-described Google employee's account of serious and widespread AdSense fraud as a "complete fiction." has all the earmarks of a disgruntled employee.
The alleged former employee claims that some AdSense accounts set for big payouts are being unfairly suspended. It is likely that this former employee is committing an act of retaliation for perceived injustices committed by his employer. Google only suspends AdSense accounts if account holder is superficially driving traffic to his website, telling his friends and relatives to click on the ads with no intent of purchasing products or service, publishing objectionable adult content, etc. Google is fair about paying AdSense Publishers as long as legitimate, organic traffic driven via search engines is directed to the Publisher website resulting in an inquiring click about a product or service.
What is meant by an organic search or traffic? Rephrasing the above, an organic search is when, for example, somebody is interested in the health benefits of Dandelion Root Tea by typing in that phrase. A list of websites come back that either sell or enumerate the health benefits of the product. If searcher clicks on one of the returned links and then on one of the ads on that page, a Click Through occurs and the publisher will get varying amounts of revenue for the click depending on what the advertiser is paying for that particular ad.
The alleged former employee claims that some AdSense accounts set for big payouts are being unfairly suspended. It is likely that this former employee is committing an act of retaliation for perceived injustices committed by his employer. Google only suspends AdSense accounts if account holder is superficially driving traffic to his website, telling his friends and relatives to click on the ads with no intent of purchasing products or service, publishing objectionable adult content, etc. Google is fair about paying AdSense Publishers as long as legitimate, organic traffic driven via search engines is directed to the Publisher website resulting in an inquiring click about a product or service.
What is meant by an organic search or traffic? Rephrasing the above, an organic search is when, for example, somebody is interested in the health benefits of Dandelion Root Tea by typing in that phrase. A list of websites come back that either sell or enumerate the health benefits of the product. If searcher clicks on one of the returned links and then on one of the ads on that page, a Click Through occurs and the publisher will get varying amounts of revenue for the click depending on what the advertiser is paying for that particular ad.
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